Googles Strategy in 2010 Essay Example for Free

Googles Strategy in 2010 Essay What is Google’s business model? The answer is complex because it makes up of lots of different factors. The top 10 principles of Google’s corporate philosophy is what keeps them doing what they do best. (Gamble, 2010, pg. C-175). 1.Focus on the user and all else will follow. 2.It’s best to do one thing really, really well. 3.Fast is better than slow. 4.Democracy on the web works. 5.You don’t need to be at your desk to need an answer. 6.You can make money without doing evil. 7.There’s always more information out there. 8.The need for information crosses all borders. 9.You can be serious without a suit. 10.Great just isn’t good enough. Their mission statement is to organize the world’s information and make it universally accessible and useful. (www.google.com). These 10 principles have helped them achieve their goal within their mission statement. Google has kept it simple but efficient. These 10 principles have guided them from the beginning and it has work. They don’t need to fix something that is not broken. Examine the financial reports in the case to determine the company’s profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer? Profitability ratios are measures of performance that indicate what the firm is earning on its sales or assets or equity. There are the operating profit margin, net profit margin, return on total assets, return on equity, and basic earning power ratios. (Mayo, 2007). Operating profit margin = Earnings before interest and taxes/Sales 8,381,189/23,650,563 = 35.4% Net profit margin = Earnings after interest and taxes/Sales 6,520,448/23,650,563 = 27.5% Return on total assets = Earnings after interest and taxes/Total assets 6,520,448/40,496,778 = 16.1% Return on equity = Earnings after interest and taxes/Equity 6,520,448/36,004,224 = 18.1% Basic earning power = earnings before interest and taxes/Total assets 8,381,189/40,496,778 = 20.6% Leverage ratios measure the firm’s use of debt financing. There are two ratios; debt/net worth ratio and debt ratio. (Mayo, 2007). Debt/net worth ratio = Debt/Equity 4,492,554/36,004,224 = 12.4% Debt ratio = Debt/Total assets 4,492,554/40,496,778 = 11.0% Activity ratios measure how rapidly the firm is turning its assets into cash. The two activity ratios are inventory turnover and receivables turnover. Google does not have any inventory so there is no inventory turnover. (Mayo, 2007). Receivables turnover = Annual sales/Accounts receivable 23,650,563/3,178,471 = 7.4% Liquidity ratios measure the ease of which assets may be converted into cash without loss. There are two liquidity ratios; quick and current ratio. (Mayo, 2007). Quick ratio = Current assets – Inventory/Current liabilities 29,166,958-0/2,747,467 = 10.6% Current ratio = Current assets/current liabilities 29,166,958/2,747,467 = 10.6% Since Google does not have any inventory, the quick ratio and current ratio is the same. This shows that Google does have more assets than current liabilities. Overall, Google is doing extremely well all over the board. Their debt ratio is low sitting at 11 percent. They paid their bills on time because their receivables turnover is sitting at 7 percent. Investors know that Google is a good company to buy stock into. Perform a SWOT analysis of Google. Strengths Number one search engine with established name Simple interface-user friendly Their interface has 88 different languages-Global usage Localized search results Infrastructure Weakness Contextual ads targeted by click fraud Can’t expand to offline products Opportunities Acquisitions of other business Increase online advertising Alliances/partnerships with other companies Launched their own operating system Google TV Threats Facebook Click fraud Yahoo, Microsoft, and Amazon Slow economy Describe Google’s value chain. What is the source of the company’s competitive advantage? Since Google does not have any â€Å"raw† materials to process into finished goods like a traditional company, their value chain is different. Ben Morrow (2009) their value chain is more nuanced. Google gathers all the web users it can (the raw material) by enticing them to use its stellar search product with highly relevant results delivered promptly. Then, through assorted â€Å"signs† (text advertisements) it directs these same web users in the form of traffic to its advertising partners who transform the traffic into â€Å"conversions† or sales on their sites (finished good). Their added value is that they know where to direct the users to their sites that they needed to go. The source of Google’s competitive advantage is learning by doing as stated by Hal R. Varian, Google’s chief economist (Lohr, 2008). Basically, they arelearning from their competitors. For example, with Microsoft antitrust problems, they are now making antitrust training is mandatory for Google managers (Lohr, 2008). Some of Google’s competitive advantages are their value, rarity, imitability, and substitutability. Value because it is part of their value chain. Rarity because their user interface is so simple and user friendly. Also, it is hard for competitors to imitate because of the large infrastructure requirements to serve the relevant pages quickly. Google has servers all over the world all synced up and all running on a very large quantity of RAM, fast computer memory. (Morrow, 2009). References Lohr, S. (July, 7, 2008). The New York Times. Google, Zen Master of the Market. Retrieved on April 11, 2012 from http://www.nytimes.com/2008/07/07/technology/07google.html?pagewanted=1_r=1. Mayo, H. (2007). Basic Finance: An Introduction to Financial Institutions, Investments Management: 9 Edition. Thomson: United States. Morrow, B. (Feb. 22. 2009). Internal Analysis of Google Inc. Retrieved on April 11, 2012 from http://www.benmorrow.info/research/internal-analysis-of-google-inc/. Thomson A., Peteraf, M., Gamble, J., Strickland, A.J. ( 2012). Crafting Executing Strategy. McGraw-Hill.

The Impact Of Online Communities On Physical Social Relationships Essay

Abstract Nowadays, people spend much time in online communities to network with virtual friends and play role plays. They provide an advantage for people with special needs who cannot leave the house, because they benefit from the accessibility of the internet. Moreover, they help people who often move to stay in touch with their friends. Nevertheless, spending too much time in online communities leads to drawbacks in the development of the user’s personality. More energy is dedicated to the virtual life than to real life and people lose track of their personalities while busy building online ones. Also, frequent users of online communities have difficulties beginning meaningful real life relationships. Virtual friendships are shallow due to the physical distance and the anonymity of the internet and it is common to have more friends than you are able to care for. Therefore, it is more rewarding to invest into physical relationships. Virtual friendships Danger of online communities Anonymity of internet The Effects of Online Communities on Physical Social Relationships Introduction Meeting for an after-work drink at the pub, going to yoga classes twice a week and having coffee with the ladies afterwards, organizing events for your local church community – all of those are only examples of what you can do with friends. At all times, relationships consisted of activities and common experiences which form an unforgettable bond between people. Sharing a memory gives a feeling of belonging and is something that can be laughed and talked about still a long time after the experience. However, times have changed. Nowadays, it seems to be common to solely communicate with people over the internet. First, there were... ...20, 2008, from http://family.jrank.org/pages/660/Friendship-Benefits-Friendship.html Lovenberg, F. von (2007, November 10). Und wann steigen Sie aus? [And when will you drop out?]. Frankfurter Allgemeine Zeitung, 262, Z1. Scribner, R. (2007, June 11). ‘Second Life’ presents societal dangers. Retrieved April 21, 2008, from http://media.www.reflector-online.com/media/ storage/paper938/news/2007/11/06/Opinion/second.Life.Presents. Societal.Dangers-3079650-page2.shtml Second Life. (2008). What is Second Life?. Retrieved April, 8, 2008, from http://secondlife.com/whatis Warford, H. (n.d.). Virtual vs. real communities [Msg 5]. Message posted to http://www.theinstitute.ieee.org/portal/site/tionline/menuitem.130a35585 87d56e8fb2275875bac26c8/index.jsp?&p Name=institute_level1_article& TheCat=1021&article=tionline/legacy/inst2007/may07/marketplaceques.x ml&

Eyeskube write up

Subsume write up Overall this assignment made me feel like a creeper. I didn't like having to constantly sneak the cubes. Especially at work, I felt like a weirdo looking over my shoulder and waiting around for it to be â€Å"all clear† near the Ice machine and Ice chest. The first day went by really well and really easy. I was home alone for quite a while and so most of my â€Å"fixes† didn't have to be hidden. When my friend came over around 3 it got a little harder, telling her to stay in my room and â€Å"No, I'll go get it for o† so I could sneak my water.I didn't really like sneaking around someone I tell almost everything to. I drank less and less as the night win on because I went into a dance and wasn't concerned with hydration of any sort, and when I got home I passed out in m bed before even thinking of the cubes or water or anything! Like I mention in the write up, getting my â€Å"fix† at work was increasingly difficult. I work at McDonald's s o there are always employees in some place or another.I was in drive- hour most of the day so my main source of ice was from a really close ice chest next to the drive-thru window. I literally had to Walt until someone was busy with fries or in the back or dealing with a customer Just to get the Ice, because grabbing a drink Is always the easy part! I also TLD like the string around my wrist because It was annoying after It got wet because It didn't dry quickly kind of distracting me at work. Sneaking around was the main behavior I had that resembled an addict.It made my work day more stressful than needed waiting around until it was all clear Just to get my â€Å"fix†. The hardest part of the simulation was almost telling my best friend about it when we Just casually talking while I styled my hair and I had to back track and Just change the subject. To make the simulation more effective require the assigned simulation on a person's busiest day or time frame to really get a f eel of the added attention/energy It takes to get the Subsumes!

Hunger Games Research Paper

The Hunger Games The Hunger Games trilogy, by Suzanne Collins, takes place In a post-apocalyptic America with 12 (originally 13) Districts and an over controlling government who lives in the city known as The Capitol. As punishment for an uprising against the government almost 75 years before, each district must volunteer one male and one female between the ages of 12 and 18 every year.The well written and well known trilogy appeared on the American Library Association's (ALAS) list of most frequently banned and challenged books for the second year in a row in 2011 ranking third in cost frequently challenged books. The ALA defines a challenge as â€Å"a formal, written complaint filed with a library or school requesting that a book or other material be restricted or removed because of its content or appropriateness† (ALA). The protagonist in The Hunger Games trilogy, Catkins Overseen, must survive The Hunger Games while facing many challenges.The Hunger Games trilogy is on the LA'S list of Banned and Challenged books because of violence, being unsuited to age group, and being anta-Ethel, despite Its many contributing factors which make It a favorable trilogy, including many historical attributes. Violence is never a good thing, especially when it comes to killing. The Hunger Games trilogy Is a war trilogy with a lot of violence. Collins does a very good Job at putting In an appropriate amount of violence In each book to give It Just the right effect of gruesomeness (Bobbin).The violence in the trilogy occurs very often, mainly while the tributes are in the arena. As the tributes rise up on metal platforms, a giant metallic Cornucopia filled with helpful supplies sits in the center. Just seconds Into the games. Tributes are being slaughtered and picked off by other tributes. A boy. I think from District 9, reaches the pack at the same time I do and for a brief time we grapple for it and then he coughs, spattering my face with blood. I stagger back, repuls ed by the warm sticky spray. Then the boy slips to the ground. That's when I see the knife In his back. Collins 158) Within the first couple of minutes of the games, when everyone charges in to gather supplies from the Cornucopia, fighting starts right away and many tributes are already killed Immediately. When Cat, the male tribute from District 1, sees that the supplies that him, and the members of his alliance, had organized Into a pyramid has been blown up he goes Into a rage and walks over to the boy from District 3, who planted the mines after Cat told him to, and snapped his neck (Collins 224). The violence in this trilogy is ongoing and a natural part of a dyspepsia society.Violence is also one of the main reasons why it has been challenged for being unsuited to the age group targeted. Throughout The Hunger Games, suspense builds and the violence becomes more frequent which is one of the reasons that many parents, including a mother from Softwood, New Hampshire, have challen ged it. In 2010, the mother of a seventh- grade student claimed â€Å"her daughter was having nightmares and that the children In the book were being exploited for their having to fight each other for entertainment† (CTD. In Floorboards).The mother's challenge was unsuccessful and her daughter was taken out of class while the rest of the student read. Society would. A few of these ethical dilemmas include lying and slaughterhouse the trilogy, she is forced to face many choices that go against her morals in order to save someone (including herself) pay the ultimate price of their lives (Bobbin). Not many people would be willing to kill someone for any reason even if it is to save someone else's life which are dilemmas Catkins faces on a day to day basis, both inside the arena and out.A decision that Catkins faces is to either kill her friend and fellow tribute from District 12 and win, or kill herself and let PETA win. Both Catkins and PETA choose that they would rather kill t hemselves than kill one another and let the Capitol have no single victor (Bobbin). There are many other decisions that Catkins and her friends must make throughout the trilogy. Although the Hunger Games has been challenged by many people to be taken off shelves, very few have been successful because it has many contributing factors that make the trilogy marvelous.Many history teachers like to teach this book due to the many historical attributes throughout the book. Many history teachers say that Collins based Catkins off of the hero in the myth of Theses and the Minotaur (or the Labyrinth myth). According to the author of the Percy Jackson series, Rick Ordain, â€Å"Collins has transformed the ancient Labyrinth myth into a terrifyingly believable tale of future America† (Ordain). In a high school in Texas, English teacher Rebecca Tortes stated that â€Å"History teachers also enjoyed the references to classic history and gladiator theme† (CTD. N Smith). Many history teachers say this because fighting for the entertainment of the government is what gladiators and these tributes did. All in all, The Hunger Games is a thrilling trilogy in which many fight for the government's entertainment. Many challenges saying that The Hunger Games are violent, unsuited to the age group, and anti-ethic have been made but few have been successful because of the many historical references made throughout the trilogy.

Campaign for Women essays

Campaign for Women essays From this year onwards, women have gradually achieved success both politically and socially. However these achievements came by only after a period of women's protests, struggles and sufferings. After the 1870 Education Act, an increasing number of young women began to receive formal education and this at the same time produced an increasing number of ambitious women. Women began to feel that it was unjust to discriminate sex and it was unfair to give all the priviledge to men and allow women themselves to be suppressed only because they are females. Women had the courage to feel this way mainly because they realized that women were not radical creatures as men have said. Through their process of learning and working, women have explored their own identity as an independent individual who possess the capacity to understand and think by themselves. With this in mind, many women believed just as how some supporters of women's suffrage have said, " women are, like men, rational and autonomous individuals, and they are therefore entitled to full and equal political rights." By the 1890s, what was called the "new woman" appeared in the press as a free-thinking and independent woman who is able to support her own living after higher education. However, she was usually portrayed pathetically in order to compete with men in society, but for those women who sought a role in society beyond the capture of a husband appreciated this image. So the image of a "new woman" was seen as a heroine and became the role model of the new generation of young women. The development of the economic of the society also brought more opportunities of employment for women and many new jobs such as the expansion of office work at that time became available for them. Likewise, with the increase in the rate of employment, new forms of exploitation was also created. Particularly those women working in the factories such as the textiles industry had their work...

Ask yourself these questions when deciding if you should move for a job

Ask yourself these questions when deciding if you should move for a job A job offer in a new city, state, or country can be a hugely tempting opportunity. Change of scenery! New job! New people! Excitement! But before you make this huge life decision, there are some questions to ask yourself first. Is this really what I want?A job may look like the total right fit on paper- it’s in your field, it’s more pay, it’s in a city you’ve always wanted to live in. But before you say yes, think about what this job means for your goals. Will you be able to grow in the job? How does it align with your career goals? What is your next step after this job? It can seem premature to start thinking about your next job, but if this isn’t a role where you’re going to be able to grow and evolve in your career, you’re changing an awful lot in your life to take it.How stable is this job offer?This is also a chance to do a little extra digging on your potential company’s future. If it seems like it’s on shaky ground , your awesome opportunity may turn quickly into sudden unemployment. If you can, seek out feedback from others who’ve worked there before. If you start seeing patterns like high turnover or major disgruntlement from former employees, then you might want to give some second thought to whether this is the job and the company you hope and expect it will be.How will this affect my personal life?Let’s put the career move aside for a second- what about outside of work? If you’re moving alone to this new place, are you ready for the challenges of doing a new city or town all on your own? What are your resources going to be? If you’re moving as part of a couple or a family, it’s time to consider their needs as well. Will you be happy while your spouse is miserable and unable to find a job? Will your kids need to be uprooted from friends/school/activities? Work-life balance is essential in any career, so you need to think about how your home life will be c hanged by this work move.What are the costs and the logistics of moving?If you’re accepting a new job in a new city or town, your new company may cover moving expenses, like moving trucks, car rental, temporary housing, or realtor fees. But the company might not. Before you accept and commit to moving for this new gig, be sure you’re aware of what your new company will- and won’t- cover to get you there. And it’s not just the obvious moving costs as well. Will you need to buy new furniture? What are average housing and living costs in your new place?If a move is going to cost you thousands of dollars, and this isn’t reflected in your new salary, then you’re making a huge financial commitment as well.Grabbing a new job and moving to a new place can be exhilarating, and a great jump-start to your career. But before you sign that offer letter and start packing the U-Haul, it’s important to think long and hard about whether it’s tr uly the right choice for you.

Developing individuals and teams Assignment Example | Topics and Well Written Essays - 2500 words

Developing individuals and teams - Assignment Example Consequently, it can be stated that leading a team is different in comparison to that of leading an individual. With this consideration, a scenario has been considered, wherein as a first line manager, a responsibility is bestowed to monitor six staff. Meanwhile, an annual performance appraisal system is performed within the organisation to set forth individual objectives and targets for development. Moreover, around the year monitoring is performed to gauge the achievement by the end of the year. Correspondingly, the objective of this paper is to evaluate the principles and the aspect of effective leadership regarding individual and team management2. As already stated above, leadership style differs in terms of type and requirement. Adding to that, the principles underlying the use of different types of leadership style also vary based on whether the requirement is for a team of employees or for a single employee. For instance, if seen from a team’s perspective, the leader will gradually take the entire team as a single entity rather than taking into consideration of individual team members. In the context of the entire team, the leader will take into account the team’s performance as a whole and strategize accordingly with the prime intention of surpassing the hurdles towards achieving set organisational goals. In this regard, the first line manager as a leader is required to monitor the team’s performance on the whole to reach better judgement3. However, effective management of individual members within the team should also be kept into equal consideration since the efforts of individual members collaboratively form the entire team efforts. For instance, Steve Jobs can be considered as one such effective leader who led Apple Inc. towards success during his reign. In a generalised sense, Jobs led the organization as a whole rather than concentrating on the strengths and weaknesses of individual employees. On the