The Customer Service of McDonald´s Essays - 1005 Words

For many important and well known companies its people are most important asset. For McDonald’s this applies as well. Employees who demonstrate positive attitudes and ability of commitment strive to be number one in customer satisfaction. For this same reason, McDonalds’s restaurants focus on attracting and hiring the best and at the same time provide the best place to work. Unfortunately McDonald’as well as other companies have to experience staff turnover. Many of these reasons consist of changing careers, going back to school, leaving the area, and even new opportunities they are offered. Although, it can be very expensive to recruit and train staff to reduce turnover, McDonald’ reinforces these steps and makes sure they choose wisely†¦show more content†¦In order for McDonald’ to ensure committed employees who will deliver outstanding service, McDonald’ script and interview guide that can help them predict how an aspiring applica nt past behavior is most likely to influence future performance with McDonald’s. It also uses a fact-based decision making process. These questions they provide looks for actual events situations instead of letting applicants give their general response. A very interesting and unique way for selection process I believe is how McDonald’s interviewers look for behavioral evidence in the applicants life history and depending what it is they see if it fits with the requirement of the job. Once that process is completed the interviewers will rate the applicant’s responses and will offer jobs to those who earn the highest ratings. Another interesting way McDonalds utilizes selection process is by promoting the hourly paid employees and selecting those that qualify to move up. The selection process at McDonalds includes an initial online psychometric test which produces an initial score. Once that is completed, the applicant will go to their first stage interview and gets offered by the interviewer â€Å"On Job Experience† known as OJE. The OJE is a 2 day process in a restaurant. The OJE serves to evaluate the candidate’s customer serviceShow MoreRelatedCustomer Service At Mcdonald s And Burger King1472 Words   |  6 PagesCUSTOMER SERVICE IN THE FAST FOOD INDUSTRY Introduction McDonald’s and Burger King are leading restaurants in the fast food industry and are both committed to delivering excellent services to the customers. In the two fast food stores, there are differences in terms of the kind of food they prepare and the services they offer in the food stores. I a privileged to dine in the two restaurants at a time and made some few observations regarding the services they offer. At McDonald’s they usually engagedRead MoreMcdonald s Impacts Of Globalization And Technology1315 Words   |  6 PagesAbstract McDonald s is a privately owned company that is part of a food industry that is consistently evolving with strategic management and strategic competitiveness at the forefront. McDonald s goal is to be a pioneer in delivering exceptional customer service in meeting the needs of their customers with quality and affordability. This research will present McDonald s impacts of globalization and technology. The industrial organization model will be discussed to determine steps needed to maximizeRead MoreVision And Mission Of Starbucks Essay1235 Words   |  5 PagesUniversity Vision and Mission Statements McDonalds is the largest fast-food chain, which serves more than 160 countries in the world. 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The commercial processes involved in promoting and selling and distributing a product or service. Define of promotion: Promotion means increasing customer awareness of a product or brand, increase sales and create brand loyalty. A promotion is an attempt to make a product or event popular or successful, especially by advertising. Role of promotion (McDonald in New Zealand) McDonald s in New Zealand, they are committed to using the highest quality ingredients, all beef pattyRead MoreBranding : Mcdonald s Kentucky Fried Chicken ( Kfc )1471 Words   |  6 Pagescorporation promotes its products or service. The concrete process involves in giving a particular name and image to goods and services so that they can establish significant presences in market and customers minds. Two examples of branding are McDonald s Kentucky Fried Chicken (KFC). The effectiveness of branding depends on the perspective of different consumer groups. For middle class people, McDonald s is more appealing. On the one hand, one emphasis of McDonald s branding is updated . For exampleRead MoreCompare the Quality Management of Mcdonalds Restaurants and Kentucky Fried Chicken1240 Words   |  5 Pagesbusiness evolves and customer service standards are set ever higher, it is no longer possible for the training of frontline staff to concentrate solely on providing specific skill sets or outlining required practices in the workplace. Nowadays, employees must also be shown how to develop the desired mindset, so that they can then be trusted to use their initiative when solving problems and interacting with clients. Both McDonald and KFC are focus on promoting the quality customer services in order to foster